We like them big boats…admitted…but none the less this is one of the most well made TV-spots I’ve seen for quite a while. The pictures, the sound and the editing is perfect. The way it shifts from the silence before the storm, to the intense feeling after the boat makes the mark. The point where the boat passes the mark…silence…and then it intensifies again…it’s beautiful…And be sure to turn the volume to max ( you may think the sound is of on the first one, but it’s not. It’s supposed to be that wollen…). I promise you…you WILL watch it just one more time…
[video]http://www.youtube.com/v/Ui8JfISk7zA[/video]
The above spot is for the europe market…this one is for the states. It’s a bit more action like, whereas the first is done more subtle…
[video]http://www.youtube.com/v/dVEyHDyZMuY[/video]
Also a beautiful spot…
Busto
Posted by andreas | 17.10.2006 | No comments
Thursday night Busto attended the Arnold. The arnold is a cannes kinda thing for the danish advertising industry. Drink and dine, and then they show and award some of the best TV commerciels made during the past year. Before the show started the band D-A-D played three songs. No more, no less. Very plain. The best part was probably when a lady in front of me said “This is amazing. I hope they play some of the old stuff…” Five seconds later the band dissapeared faster than you can say rock’n'roll…
The best part of the night wasn’t all the glam and glory…No…the best part was the people…all the wonderfull people… There’s to many to remember, but a top three of things overheard is probably as follows…
3. “It’s all about retail these days…” …by the bar, five seconds after the venue opened.
2. “I’m gonna do one glass of red, then a white, then a red, then a white…and when I start sweating rose I know it’s time to go home…”
1. “100 bucks for a ticket and not even a fucking goodiebag…what the fuck ??”
Admitted…the latter from my mouth…
After the event, the winners were offered a limo to the afterparty. The limos were lined up outside, so we decided to give it a go. You might notice the gestapo trained driver in the back.
Us “Hi…just take us anywhere topless…”
Him “Did you win anything…?”
Us “what…like tonight ?”
Him “Yes…tonight…”
Us “‘…cause once I won like 7000 pieces of chewinggum…but that was when I was five… ”
Him “…”
Us “what…that doesn’t count…?”
Him “Fuck off you little shit… ”
Busto
Posted by andreas | 09.10.2006 | No comments
This is a classic battle between two major players in the modern world. When looking at the advertising industry I often find that they are to focused on function. And by function I mean getting the message through. A priori we have to assume that the goal for any given ad, is to get the message through. And this is of course followed by the question “how to get the message through”. Let’s kick it off by taking a look at a very old ad.
In the years 1508-12 Michelangelo di Lodovico Buonarroti Simoni created what today is regarded as a great piece of art. Surely the ceiling was regarded as art back then, but actually he was on assignment from the church. They wanted an ad for their religion…and what a ad. Imagine doing a print ad, that 500 years later is so famous that people will travel to look at it. It hard to imagine (…but easy if you try). This is what I think the industry should aspire to do, every f… time they do an ad. And this is exactly what I think danish sensation Nicolai Fuglsig did for sony bravia.
Sony Bravia Ad.
I remember the first time I watched this it made the hair on neck stand up. This is, in my opinion, not just a TV-spot, but a piece of art. I’ts so beautiful that you want to watch it again and again… Maybe it won’t be around for half a millenium, but it’s probably getting closer than all the bullshit we recieve in the mailbox every day.
It’s not about the message, it’s not about the function. It’s about aesthetics. But by focusing almost solely on the aesthetics, it get’s the message through. People remember it, and the ad focuses on the message. That the new line of TVs from sony has “color like no other”…
A couple of days ago I was sitting outside a café. On the table there’s a candle.
At some point I glaze over the tables, and it hits me that all the lights flicker in exatcly the same way. And sure enough, when I turn it upside down, this littel batteri driven boolean coded diode falls out.
As you can imagine I was terrified. This is function in a place where there schould be no function. A candle is about aesthetics. And nothing else. If everybody dressed after the code function, we could all be wearing the same thing. We could all be driving the same car, and agreeing on only using the most efficient sexual position… In this little light I saw the horrors of a world focused on function. As Hitler discovered, it’s impossible to create a society without the arts. Burn the books and you kill every fucking driving force behind every culture…
This is a boat. But not just any boat. It’s a boat that combines function and aesthetics.
It’s called a wally, and it’s very very very expensive. And it’s expensive, because it’s looks like no other, and because it cuts through water like no other.
The readers from paris have living proof of the importance of aestetics.. All you have to do is look outside your window (if you live somewhere cool that is…) . People go to paris because of the aesthetics of the city. Not because it’s easy parking. ’cause it’s not. And in Paris there’s the centre pompidou. The tubes running on the outside has different colors indicating what’s inside…air, water etc… This is function made aesthetic…beautiful. And people of paris, I’d like your take on this. Am I wrong or am I right ?
To sum up. An ad that only focuses on function, becomes a shitty little light amongst a lot of other shitty fake candles. It’s not about the message, as the medium is the message.
Busto
Posted by andreas | 02.10.2006 | No comments
YEEHHAAAA…..POWER….POWER…COKE…POWER…COKE…
And when they sit on the top it makes my stomach turn. Not the message you want tagged to your product…
Tower spot
Busto
Posted by andreas | 19.09.2006 | 3 comments
Don’t ask why, but i needed a picture of a ping pong ball. I played a lot of ping pong when I was little, so the STIGA logo is burned into my memory.
I felt lucky, and typed www.stiga.dk …and sure enough…there’s the logo, but all the bats (the round thing…not the scary bird…) and balls ( not the…you know…) are not. All my childhood memories…replaced by lawnmowers…But that’s not all. In scanning the site for a single shot of anything resembling a ping pong ball, I found the following picture…
And I have to say…this is probably the poorest attempt of product placement I’ve ever seen. On a list this hits number 3. Number one is 3 hours of Federal Express in Castaway. And number two is the “AAAhhh..a thing of beauty” Converse All star in I-Robot. You either show the product or you don’t…but don’t give me this “emotional branding” crap.
Did the two lovely “Scandinavian Airlines-look” people have a conversation like this…?
Inga: “Let’s go eat our lunch by the lawnmower…”
Olaf: “…Inga…that is a wonderfull idea…”
Inga: “And when you’re done eating your McFeast with a pair of chopsticks…I will make a wonderfull cup of coffee…”
Olaf: “…Inga…that is a wonderfull idea…”
Inga: “And let’s place the coffee on the machine, and then go sit way over here…that way we have to stand up every time we want a sip… ”
Olaf: “…Inga…that is a wonderfull idea…”
Inga: ” And maybe…by coincidence…a magnumphotographer will come by…and surely he would want to capture, for future generations, what a wonderfull time we’re having…all because of our STIGA lawnmower…”
Olaf: “…Inga…if we weren’t married I would like to make love to that machine…”
Inga: “Me to…Olaf…me to…”
Olaf: “…Inga..”
Inga: “Yes… Olaf…”
Olaf: “…I like the TV-series where colombo inveSTIGAtes murders and stuff..”
Inga: “Yesterday I did a crossword and the only word missing is something rhyming Amiga…”
Olaf: “…did you try STIGA..”
Inga: “No…”
Olaf: “…I think that you will find, that this is the word meant to be used…”
Busto
Posted by andreas | 14.09.2006 | No comments