We’re currently working on an identity for a consulting firm in DK. Yesterday we got tired of staring at the colors on screen, so we decided to go back to school, and use actual paint for a brochure. ( And no…it’s not done…)
Actually it felt really really good. A lot of the work we do is done using the mac. But when using actual paint, you feel like the materials talk back in a way the computer isn’t capable of. We talked about how, as a child, you could spend hours painting pictures with crayons. But come school they take away the crayons, and replace them with algebra and essays. The crayons is replaced with the pen. But yesterday we took back the crayons…and it felt good. It felt like being back in kindergarden…
And then we went out for a beer. And I don’t know if you recognize this situation. You wash your hands (if you don’t…grow up!), but when you want to dry your hands, you’re faced with this.
And this is the funny bit…you find it a bit disgusting, thinking about all the people who used this piece of fabric to dry their hands. So you come up with the brilliant idéa of using the upper corner of the towel. ‘Cause nobody other than you would be this clever. You’re home free…But guess what…you’re not the only James Bond using this method…So what we suggest is a bit of reverse psychology…go straight for the center of the towel. With all the “upper corner James Bond’s” walking around out there, I bet you it’s the cleanest part of the towel.
Reverse psychology 101…
Please have a nice weekend…pretty please…
Busto
Posted by andreas | 20.10.2006 | No comments
This is a clip from Jonathan doing ground breaking work in Syria. It’s in danish, so if you dont speak danish you won’t find it funny. But if you speak danish you’ll find it quite amusing. And if you only speak farsi you’re probably in the wrong place I’m not gonna explain neither his work or the joke…’cause I expect himself to do this in a comment…jonathan…
JONATHAN IN SYRIA
and remember…
Our blog just got a new design. And regarding this props goes to Thomas Silkjær for helping out with the odd html…
We thank you long time…
Busto
Posted by andreas | 04.10.2006 | No comments
This is one of those “type in the text”-things to avoid spam-robots using the mailadress for spam…on imdb.com…
I especially like the bit about ” Remember, it’s not a question or quiz…..”
Busto
Posted by andreas | 28.09.2006 | No comments
Last night we came up with a lot of great ideas. The result is this…
This 3 dimensional shape is the crystallization of our ideas. It is a shape that contains both failure and succes. Maybe the green note 3 from above is a businessmodel possible of making millions of dollars. And maybe not…During the night we made an exact model of the chaos of our minds. Getting things down on paper is important, but in this case it’s almost to much paper. No way in hell are we gonna make sense of this. You may notice the green one, with the text “Film” with a large “S” below. We have no idea what this is. Make a movie ? Watch a movie ? A reference to a specific movie…? If you have a tool for maintaining a supportive structure for the creative process, please drop us a line…´cause this is obviously not the way to go…
When we got bored of writing post-it’s, we made some stickers for the company-car…
Busto
Posted by andreas | 20.09.2006 | No comments
When Jesper prepared lunch, he made the following puzzle.”You have to make this shape…”
“…from this…”
“…and you’re only allowed to move on piece…”
At this point, forgetting that this in fact is a pretty simple task, Jesper is looking at me as if he just unrolled the Monty Hall Problem…
and speaking of…
About a year ago I took a road trip in the US. During this trip i read a book in which the problem was explained. My Co-traveller was, and still is a very intelligent young man, especially regarding mathmatics. I showed him the problem, and after that could barely sleep at night. A quick recap of the days to follow, looked something like this.
Day 1.
Me          “Look…a horse…”
His reply “It doesn’t matter if you change door. It’s still 50/50…”
Day 2
Me          “Look…a large mountain…”
His reply “Aahhh… It does matter if you change door. ”
Day 3
Me          “Look…a gas station…”
His reply “Goddammit. It’s still 50/50… ”
Day 124
Me          “Look…my arm fell off…”
His reply “Make the switch..always make the switch… ”
and while writing this, jesper prepared the following…As he says…Because it’s a dish with a certain height, it’s like dining at a very posh restaurent…
/ Busto
Posted by andreas | 31.08.2006 | No comments
This is a piece of an interview with copywriter Neil French…or as I like to call him…Mr. Word…
I especially like the bit…”Clients are not always stupid.”
T: So if you have a good idea you keep the client.
NF: If you can get the client enthusiastic about his own advertising that is fantastic.
You know, clients are not always stupid. They frequently come up with good ideas
themselves and I am happy to go along with that. If a client has a good idea I will
say,”Oh, yes!”, and steal it, and get an award, and keep the award, and give the
client no credit whatsoever!
Regarding the last post…I don’t get it…the statistics show that there’s been at least
50 visitors over the last 12 hours…Why don’t they post…??? anyone ??? (I guess not…)
Posted by andreas | 25.08.2006 | No comments
We’re working late, and we’re working hard…
In the sparse sparetime Jesper’s got on his hands, with one hand on the mouse, and the other on a little thing we like to call a kebab, he made this piece…He says the guy depicted is me, at a party where i accidently had a few to many tequilas, or as we like to call them…tequilas…later that night i discovered the following…if you decide to consume more than 30 tequilas, be sure to hire a little helper, ’cause under no circumstances will you be able to unlock your front door…Not that you feel the slightest bit of
EMBARRASSMENT
(yes…about that much…maybe a bit more…)
when you two weeks later discover that the nice old lady living across the hall, tugged you in at about eight o’clock in the morning…
/ Busto
Posted by andreas | 23.08.2006 | 4 comments
I know what you´re thinking…”He took a cigaret from another pack and placed it next to the ordinary pack”. But no. The, as i like to call it, “albino”-fag came from the exact same pack as the regular ones. You want proof…Why the fuck would I buy the other pack, just to take this picture…What am I…like a shitty magician…anyway…It’s there, and it’s fucking weird…
But taking into consideration all the spare time I got on my hands, I used about three hours coming up with a explanation…To get you started you have to close your eyes (…doesn’t really work…does it…or…it’s now year 2045 and your still sitting in front of your now antique computer, wondering what’s about to happen…) and imagine a man working at the cigaret factory. This man has been working at the same factory for 40 years. Still living with his mother and the only reference he’s got to sex, is six misspelled. One morning this man decides that the life he leads is rubbish, and decides to really do something about it…The factory being the back bone of his personal axis of evil, he decides that the following day he’s really gonna fuck it all up…Not just like…cut the power or flip off his boss…but like really FUCK IT ALL UP…At the factory there’s two different assembly lines. One for the regular fags, and one for the, slightly stronger, no filter cigarettes. The man works at the “regular” line, and usally he never goes near the other line. But on this “fuck it all up”-day, the man, on his break, swings by the other line, swags a fag, and quietly goes back to work. About two hours later, when nobody’s watching, he places the all white cigaret on the line, knowing that this cigaret is going to end up in the wrong pack…And basically that’s it…The man is still working at the factory…but now he’s spending every second looking over his shoulder, wondering when they´re going to announce the bankruptcy…So I decided that I owed it to the poor to make a bit of a fuss…so…here it is…
There’s no morale to this story other than the one that this guy probably won’t get a job in PR…
/Busto
Posted by andreas | 14.08.2006 | No comments
A second ago a dove landed on the ledge…instantaneously i grabbed my Sony Ericsson to take a picture. And in this second i realised the difference between real life and the life depicted in TV-ADs…
TV-AD…
Real life…
If anyone is listening Jesper Emil Hansen and Andreas Weiland would like to be transferred to the parallel AD-World…Anytime around NOW would be fine…
Cheriooo….
/ Busto
Posted by andreas | 14.08.2006 | 1 comment
This little device from american association AdBusters…
is good fun…Get one…
Posted by andreas | 11.08.2006 | No comments