Danah adresses the corporate marketer, stating that SHE is not thrilled about them posting lame comments about noting in order to get pagerank on google (…or as Bush calls it…The google.)
I also find it quite annoying, but there’s an upside to the hole shanannegan… a bit shaky but here goes…
When the corporate-thingy struggles to penetrate the world of blogs, and they again and again hit the wall, it’s because of one simpel reason. They don’t have a heart…they’re not human. They don’t sing and laugh…All they care about is money…I know..a bit harsh, but none the less…When you talk corporate, you talk money. ROI, Nasdaq and social marketing. A person writing a blog is a person. When you read the blog, you know it’s a person expressing his or her opinion. When a corporation talk , they often talk about money and how to make more money. Or how donating 1 billion to a hospital is worthwhile in terms of brandvalue. You wouldn’t go on a date with an ATM, would you…
But how is that an upside…It’s an upside in the way that the web 2.0 is shaped like the real world. The net is more and more becoming a digital representation of the real world, regarding social activities. It’s a place that builds not upon money but upon trust and interest. Sure…You can still buy eyeballs here and there…But the more it grows, the harder it gets to find the eyeballs. People want to talk to people…not corporations. And this is the upside…It’s more real. It’s conversations about stuff that interest between people. Interest is the strange attractor that unifies the net…
And on a more personal note the doctor rang back about the rash…It’s something called The French Rose…It’s totally harmless, and should be over in a couple of days…But quite decadent…I’m rarely sick, so please show some sympathy…to take away the pain…(mommy….)
Swing by analogik.dk . We have no financial interest in this band. We just think they make the most wonderful music. And then they have a very nice game on their site…only took me about 2 hours to figure out…but do…’cause there’s a prize…
If you’re in CPH around the 15th of december, you can catch them at RUST
We’re currently working on a blog and a site for a danish production-company. But more on that tomorrow…
This is not a post.
(thanks to this weeks guest writer RenÃ© Magritte )
OR THE PUPPY GETS IT !!!
And we’re not kidding…
This is one of those “type in the text”-things to avoid spam-robots using the mailadress for spam…on imdb.com…
I especially like the bit about ” Remember, it’s not a question or quiz…..”
In recent years the frase personal branding has become a household name. Since Busto is a cutting edge design agency, we developed a very low cost lingua franca for the common man. Personal Branding is all about getting noticed and remembered. If you use the method described below, we garantee you will be noticed by a lot of people after only a couple of days…
1. Buy a lot of cheese. The metod we developed is based on cheese, but basically you can use any type of food. Though you might want to stay clear of all kinds of cream cheese, as it can cause really really really bad skin…
2. Apply the cheese on your face.
3. Take a ride on the metro, and let the branding begin.
When kids start pointing and screaming “It’s the scary cheese man…” you have achieved a very strong brand..
This is in reference to this post.
As anticipated we made number one on google. And the post even got mentioned at this blog… In a comment a bit down the road…but still…We are very excited….very…excited…
When you’re done reading the post below, you might wanna swing by youtube, and watch this TV spot…Or as we like to call it…30 seconds of heaven..
It’s funny… (And everytime I watch it my gag reflex goes bonanza…) But the real reason for pointing to the spot is because of a point. And the point being, that if you want the consumers attention you have to entertain and surprise. A lot of the large agencies are screaming about getting “the message” across. But let me tell you something…(you being the CEO’s of every major agency…yes..YOU…Mister “I got a huge car and a lot of guns and a little duck in my drawer and a shoe of paperclips and a fobia of small statues and…you know who I’m talking about…)
If you can’t find your spot on YouTube.com…You failed. If the spot isn’t taking part of any of the billions of conversations out there…You are like the Helen Keller of TV-Spots… And guess what ? That’s baaaaad. The main difference being “TV-spot” vs. “TV-spot with viral potential”. ( the latter being the one the agencies should prefer.) Recently some guy with a lot of time on his hands discovered that if you put a Mentos in a coke, you get a champagne-like reaction. I’m not going to link to it, ’cause you probably already saw it. And that’s the point. The movie was streamed several million times. As you can imagine, the marketing value is worth millions of dollars. When this (several years later) dawned on Coca cola, they set up a site where you can upload your own home-made movie. And guess what … The total amount of films today is 10 … That’s right T-E-N. And that’s the problem. When you’re a big corporation you won’t be allowed inside the agtes of shangri la. When email@example.com enters, you can almost hear the rest of the virtual identities screaming ” Get the fuck out of my room…” If corporations want to join in, they need to have something exciting in their pocket. And a lot of times, all they got is “message”. And if we want message, we can call our parents. I know I do…sometimes…
And for the sake (the noun, not the japanese drink…) of conversation…How do you feel about the above ?
Everybody is talking about web 2.0. Basically the term “web 2.0″ is coined to describe the new age of the web ( ATBBU - After The Bubble Blew Up). The difference, I think, is participation instead of publishing. It’s Blogging instead of personal websites, It’s Flickr…Bittorent…Wikipedia…And the latest addition Myspace.com. All in all the word best describing Web 2.0 is participation. I’m not gonna go on and on about it…A lot of people will do a better job describing it. Do the google thing…
But. What I will do is the following…
I’ve been reading a lot about Web 2.0…And then it suddendly occured to me, that the 2.0 might already be outdatet. I googled web 3.0 and sure enough…98.800.000 hits…So i continued, and guess what..it goes all the way up to web 8.0…But after that it stops. Maybe I’m wrong but the term web 9.0 isn’t being used anywhere. And then I decided to be what some people would call foresighted. The sole reason for writing this, is to create a lot of traffic in the year 2054. I guess that’s about the time the term is going to be used in everyday language.
So here we go…
Web 9.0 delivered by busto
All we have to do now is to whait for a google catch update, and then the visitors will be pouring in.
And then of course we’re gonna write a whitepaper, blackpaper, article and a lot of other stuff about some of the challenges that large heavy-duty corporations will have to overcome in order to use the web in terms of marketing.
In about a month the paper will be up for download from Busto.dk. And yes…We will be standing on the shoulders of giants, namely LÃ©vy, Locke, Levine and maybe some other Web personalities ( 2.0 ?) But we’re pretty excited about the impact it’s gonna have.
And you…excited ?
This is a piece of an interview with copywriter Neil French…or as I like to call him…Mr. Word…
I especially like the bit…”Clients are not always stupid.”
T: So if you have a good idea you keep the client.
NF: If you can get the client enthusiastic about his own advertising that is fantastic.
You know, clients are not always stupid. They frequently come up with good ideas
themselves and I am happy to go along with that. If a client has a good idea I will
say,”Oh, yes!”, and steal it, and get an award, and keep the award, and give the
client no credit whatsoever!
Regarding the last post…I don’t get it…the statistics show that there’s been at least
50 visitors over the last 12 hours…Why don’t they post…??? anyone ??? (I guess not…)
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