Today we received an application from a young aspiring Art Director. She sent the application as a pdf. I replied, and then I told her that I thought that it’s better to send a letter with her portfolio, this way forcing the reciever to deal with it. It’s somehow harder to throw out a letter than it is to delete an email. She the told me that she tried to call some agencies, asking if she could swing by with an application. These often replied with the following ” And when do you think you’re gonna do that, ’cause we really don’t have time for such nonsense”.
And this really pisses me off….
Any agency that replies as above, isn’t worth doing business with. First rule of doing business…Be nice…And don’t just be nice…be as nice as you fucking can. Otherwise it’s going to backfire. Someday this young person is gonna run a department with a very large budget. They need someone to take care of a campaign…and I don’t think she’s going to place her order at the agency that turned her down like the one above. And furthermore…when someone wants to work at your agency, you should be proud…It means you’re a place that attracts creative people. And that’s vital for any business…
The reply should be…
” Dear…
Thank you for your application.
At the moment we’re not hiring, but we will be happy to spend 5 minutes looking at your portfolio. We’re a bit busy now, but sometime next week is fine”
If you think your agency is so hot you can’t be bothered with an application…you’re propably not…So SHAME ON YOU…
Busto
Posted by andreas | 31.10.2006 | 1 comment
Here’s one for you…and both happened for me today…
Would you rather…
1. drop a pound of sugar on the floor (and yes…package breaks and sugar goes fucking everywhere…)
2. The coffee filter folds over and you get hot water instead of coffee.
The time it takes to clean up and make new coffee is horrible…it’s time you never get back. And it’s not like it “an experience”…You’re not going to be a better person…it’s what I like to call “shit-time”…the rule of shit time is very simple…whenever something like the above happens, and you burst out…”shit”…It’s shit-time…And shit-time is often as useful as George Bush in a political crisis…( what’s out echelon…here I come…)About ten minutes after the above happened there’s someone at the door. It’s in the morning. The telly is on to drown out the sound of…well morning…It’s UPS with a package…and at the exact moment I open the door there’s a segment about a woman giving birth…and I know it’s horrible saying this, but a woman giving birth can sound a bit like a woman…having a good time…you get the point…So basically there I am…looking at this guy, with the noise of porn coming from my livingroom
Me “I’m..it’s not…you know…”
UPS “…what…”
Me “I’m not watching porn…”
UPS “…”
Me “The sounds you just heard…It’s not porn…”
UPS “okay…”
Me “I think it’s a woman giving birth…”
UPS “..oookaaay…”
Me “I mean…It’s not porn with a woman giving birth…”
UPS “..yeah…”
Me “It’s just…you know…I wouldn’t want you to think…”
UPS “…could you just sign here…”
Me “yeah…sure…”
UPS “have a nice day…”
Me “yeah…you too…”
door closed…
Me “Well that’s a nice way to start the day… ”
Busto
Posted by andreas | 31.10.2006 | No comments
Last night Jesper and I drove past the buildingsite of soon to be DR-Byen. The quality is quite poor, as jesper took the shot out the back of a moving car (cowboy-style). But if you look close you can see the building with all the nice light turned on. Got it ? It’s not more than a couple of months ago they went public with a budget excess of around 600 million DDK. That’s around 100 million dollars. Paid by the happy people of Denmark. I would say that’s one very good reason for flipping the switch when leaving the room…but nooooo…
Busto
Posted by andreas | 30.10.2006 | No comments
This is not a post.
(thanks to this weeks guest writer René Magritte )
Posted by andreas | 27.10.2006 | 2 comments
Adbusters. An organization that take pride in the fact that they hate the consumer-frenzy of the modern world. And one of the core elements in their axis of evil is the pure-hearted hate towards advertising. It’s just wrong they say…and I dig…to many have to little, and we spend to much money…The poles are melting, and we’re practically living in the McPlayworld…It’s horrible. So…In order to spread the news about this horrible phenomena, they have a shop where you can buy lots of stuff…adbuster shoes, a magazine and lots of other stuff for the happy consumer…You can download banners for your website, and order a free mediakit and mail content to friends…And so on…
I like adbusters, but I think it’s a bit hypocritical…I mean…what’s the difference between adbusters and Coca Cola…They both try to create brand value. Coca cola want to sell a drink, and adbusters want to sell a mindset. And when adbusters use the same channel in making people aware of their organisation, as Coke does…what’s the difference. If adbusters want awareness, they need to advertise. Maybe they do it a bit more viral and cool, but it’s still advertising…eyeballs and all that..
This is a quote from the latest edition of the adhuster magazine:
“The biggest challenge in jazz improvisation, is not to play all the notes you could play, but to wait, hesitate - to play what’s not there”
Miles Davis.
Out of context, but I find it spot on regarding the above…
…and talking about advertising Seth Godin points us to the next million dollar homepage.
The pricetag on eyeballs gets bigger and bigger by the hour…better hurry up if you want in on the action.
Have a nice weekend and a coke and smile ( and a labdance…no…not the one with the stripper…the one in a place like this…)
That’s not offensive to women…is it…
Busto
Posted by andreas | 27.10.2006 | No comments
If you have a couple of minutes of spare time lying around, please read the following. If you’re short on time, I’d recommend to boil an egg instead. ‘Cause in now way is this a post that will enlighten you in any way…(here goes nothing…first slide please…)
Today I’d like to talk about keys…we use them everyday, but often it’s just an extension of our body. We never look, really look, at our keys… So after this I’d like you to get out your keys, and give them a really good look…Maybe it’s time to let one or to go…
My keys depicted above. You might notice that I have two keys for both my front door, and two for my apartment door. Why is this, you might ask (or maybe not…probably not..) A few months ago I locked myself out of my apartment. I called a locksmith who opened the door in about two second, and drove away with a large chunk of money…After this I decided to make a copy, so that this wouldn’t happen again. First I used a lot of time to figure out to whom I should trust this ekstra set. (Someone responsible, but not to responsible…the person needs to be awake past midnight…) But in the meantime I thought I’d place them along with all the other keys.
I’m now faced with the problem of separating a pair of twins…Often I can hear them in my pocket, being really competative and twin-like…It’s so sweet…
Frontdoor key 1 ” Yeah…but last week he used me 7 times…”
Frontdoor key 2 ” That’s just because I’m stuck between two big keys…otherwise…”
Frontdoor key 1 ” You always say that…but that’s not really why and we both know…”
Apartment key 1 “…if it wasn’t for me, he wouldn’t even…”
Frontdoor key 1 + 2 ” SHUT UP…”
Apartment key 2 ” …you shut up…”
Frontdoor key 1 “you shut up…stupid…”
Apartment key 2 “I know you are, but what am I…”
Apartment key 1 “…We…what are we…”
Apartment key 2 “yeah…we…sorry…”
Frontdoor key 1 “…you’re stupid…”
Apartment key 2 “I know I am, but what are you…”
Frontdoor key 1 “…”
Apartment key 2 “…dammit…”
Frontdoor key 1 “yeahhh…high five…”
Frontdoor key 2 ” yeah…can’t…I’m a key…got no arms…”
Aaahh…keys…they grow up so fast…
Busto
Posted by andreas | 26.10.2006 | No comments
Winter is waiting ’round the corner. So basically we have to accept that this isn’t possible for many months…
Instead we have to start getting used to this…
But don’t worrie. We made a list of all the cool stuff you can do when you’re stuck inside.
1. Look out the window
2. Sit around
3. Look a several unpaid bills
4. Get a cold
5. Spill coffea on your shirt
See…it’s not so bad…
Speaking of grey. Isn’t it funny how you often feel like that before the sixties, everything was black and white. Whenever you watch something in the telly, and it’s before color-tv, it’s in black and white. I can be very rational about this, but none the less, I still have this picture of everything being black and white…and it’s not just because the picture is black and white…It’s all the clothes…they look like they are black and white. Take the following picture…It looks like the clothes is black and white…
But the guy on the right is actually wearing a very snappy dark purple suit. But because of the mediated reality, TV is, all you see is a black suit.
( Note to self - think things through before posting…)
Busto
Posted by andreas | 25.10.2006 | 2 comments
We’re currently working on a videoproject with Jason from Jibberjobber.
It’s gonna be huge, so stay tuned. In the meantime I would like to comment on his post about our latest video .
Jason writes this.
One word to the wise, however, be especially careful how you come across in the interview - you don’t want a branding experiment to brand you as a nut-case!
I think the following video is spot on…and I also think it’s one of the funniest ads I’ve seen for a long time…
[video]http://www.youtube.com/v/SMl3hCKHinc[/video]
A couple of years ago I lived in Barcelona and during this time I was in desperate need of a job. I didn’t speak spanish, but at one point I thought “what the heck”, and went for an interview at a computerstore-webcafé-café-thing. The guy interviewing me spoke spanish, so basically he said something and I would try to read his face, and reply “si or “no” or “me amore un burro”. Much to my surprice this went on for about 30 minutes, before the guy stands up, smiles at me and says ” Gracias. No creo que tenemos un trabajo para ti” (I think…”thanks…but I don’t think we have a job for you “) He leaves the room, closes the door after him…I’m thinking he’s gonna come back with a contract or maybe a cup of coffea. After 20 minutes of staring at the door I decide to do like Elvis and leave the building…So lesson learned: Never do an interview if you don’t speak the language…you won’t get the job, unless the firm’s called “total confusion inc”…
Busto
Posted by andreas | 24.10.2006 | 1 comment
Christian Toennesen is (going to) doing a PhD at Oxford (yeesss…the real deal). Twenty-some (7) years ago his mother gave birth, and today he’s reading books ‘n’stuff…life is wonderfull…and please drop by his blog burn
This guy is going places (nice places too…like scotland…), or as they say in the states…”he’s gonna make it”
Congrats Christian.
Busto
Posted by andreas | 24.10.2006 | No comments
The guys from Imity are on to something. I 4-1 (just made that up, but it sounds very 90’s street… ) am looking forward to some beta-testing…Should be nice on that saturday night out when you have one to many eggnogs…(The software logs everybody you encounter using a bluetoothenabled phone)
Tomorrow we have to decide for a topic for our new BBC documentary…we narrowed it down to the following three :
1. “The middleeast conflict - the beginning of the end”
2. “Cuba post Castro - is capitalism emerging”
3. “What happens if you only eat crisps”
This car looks like a giant pea…
Busto
Posted by andreas | 24.10.2006 | No comments
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